A website refresh may be all it takes to drive in untold amounts of new business. Here are some of the main reasons websites get revitalized.
Outdated design- Has the site been up and unchanged since 1997? Odds are, if it has, visitors can see that and move on thinking that the company hasn't stayed with the times. Fresh, modern design communicates the idea that the business is up-to-date and ready to compete in today's modern, global marketplace.
Difficulty of navigation- Often going hand-in-hand with outdated design, is less than intuitive navigation. This could be several things ranging from a complicated menu system to dead links. When it comes to on-site navigation, simplicity is key. If your customers can't find what they're looking for, they'll go somewhere else. Once a visitor has made it to your site, aspects like simple navigation will help keep them there.
The site isn't well-suited to the business- If your business sells some kind of product but the website has no way for customers to purchase the product, there may be a lost opportunity. The goal of any website should be to offer potential clients and customers your products or services easily and effectively. Whether e-commerce or purely informational, a website should deliver your product to the customer.
Keeping your website design and functionality up-to-date and in step with your client base can only pay dividends in the future. Great web design will keep your company at the front of your client's minds and help drive business. The web design and development team at Urban Geko can transform an aging site into a we presence that attracts clients and makes it easy for them to find just what they need. Our experienced staff have the technological knowhow and and an eye for design that will take your website to a new level.
Wednesday, August 12, 2009
Monday, August 10, 2009
Cost Effective Communication
Everyone likes to make the most of their money, but recently, it's been more important than ever. Advertising can be expensive, especially in media that reach vast numbers of people, but here are a couple of ways to get your message out without breaking the bank.
e-Newsletters- These are a great way to keep current, former, and potential clients in the loop when it comes to what your business is up to. e-Newsletters can give the company a more personal feel and help you reach out in a "non-sales pitch" way. They also act as a completely customizable outlet for your brand communication because it's easy to spell out exactly what you want to say to your client base. e-Newsletters are a great way to relate personally to the people you already do business with and those you would like to start working with.
Email Blasts- Think of this concept as a postcard without the need for printing, postage, and mailing houses. e-Blasts can be sent out quickly to exactly the group that you'd like to target. They can range from simple announcements to promotions and everything in between. Infinitely customizable, e-Blasts are a great way to get your message in front of the people that matter, and do it quickly.
Each of these options are cost and time effective and can generate interest, buzz, and website traffic for you. However, creativity is key; without sharp, eye-catching design and a subject line that grabs the recipient's attention, both can fall by the wayside. Appealing to the people you want to your message to reach is critical and the team at Urban Geko has the knowhow and expertise to make it happen. Our design and creative writing can help cut through the clutter, get your message heard, and start generating results. Now, more than ever, we're committed to helping you stretch your dollar further and make the most out of corporate communications.
e-Newsletters- These are a great way to keep current, former, and potential clients in the loop when it comes to what your business is up to. e-Newsletters can give the company a more personal feel and help you reach out in a "non-sales pitch" way. They also act as a completely customizable outlet for your brand communication because it's easy to spell out exactly what you want to say to your client base. e-Newsletters are a great way to relate personally to the people you already do business with and those you would like to start working with.
Email Blasts- Think of this concept as a postcard without the need for printing, postage, and mailing houses. e-Blasts can be sent out quickly to exactly the group that you'd like to target. They can range from simple announcements to promotions and everything in between. Infinitely customizable, e-Blasts are a great way to get your message in front of the people that matter, and do it quickly.
Each of these options are cost and time effective and can generate interest, buzz, and website traffic for you. However, creativity is key; without sharp, eye-catching design and a subject line that grabs the recipient's attention, both can fall by the wayside. Appealing to the people you want to your message to reach is critical and the team at Urban Geko has the knowhow and expertise to make it happen. Our design and creative writing can help cut through the clutter, get your message heard, and start generating results. Now, more than ever, we're committed to helping you stretch your dollar further and make the most out of corporate communications.
Wednesday, August 5, 2009
Is your website costing you business?
The answer may be "yes", and you might not even realize it.
More specifically, a website that isn't designed well or user-friendly could be losing potential clients before they know about the product or service you provide. Here are a few reasons your site might not be making the impact it could.
1. Your site has become a dusty, Internet relic- Generally speaking, users will revisit sites for two main reasons: the information on the site meets their needs, or the site is updated frequently and offers new content. If your site hasn't been updated since it went live, chances are repeat visitors are few and far between. Unfortunately, websites don't age like a fine wine. They need fresh and current content and design to attract visitors and generate business.
2. Your site has become an Internet trend depository- The latest colors, funky fonts, and random animations have all reared their heads at one time or another on websites everywhere. Just remember, just because they're trendy and you can add them to your site, doesn't mean you should. Sometimes, a back-to-basics approach is what will stand out among all the sites that are absorbed in what's popular and trendy. Fads wear out, but clean, contemporary design will always be in style.
3. Your site has become cluttered and difficult to navigate- Even if you've stayed on the ball when it comes to updating your site, it's possible that it has become cluttered and filled to the brim with an overload of information. Keep in mind that a website is only doing its job if visitors are reading and benefiting from its information. Your products and services may be the best, but visitors won't find out if they don't read what's there. Content should be easy to find, relevant, and easy to read.
These are just 3 ways to make sure that your site has the impact it deserves and gets you the business you need. Modern, easy to read sites that don't make use of every single trend out there have a much bigger chance for success in the long run. Keeping your site inviting and useful will help to achieve the entire purpose of a website; growing your business, increasing sales, and promoting awareness of your brand.
The web design team at Urban Geko have years of experience that give them the insight to see through the dozens of trends and Internet clutter to develop a site that works wonders for your business. By utilizing the strategic thinkers and out-of-the-box creative minds at Urban Geko, your website will have the substance it needs to get noticed and bring in business.
More specifically, a website that isn't designed well or user-friendly could be losing potential clients before they know about the product or service you provide. Here are a few reasons your site might not be making the impact it could.
1. Your site has become a dusty, Internet relic- Generally speaking, users will revisit sites for two main reasons: the information on the site meets their needs, or the site is updated frequently and offers new content. If your site hasn't been updated since it went live, chances are repeat visitors are few and far between. Unfortunately, websites don't age like a fine wine. They need fresh and current content and design to attract visitors and generate business.
2. Your site has become an Internet trend depository- The latest colors, funky fonts, and random animations have all reared their heads at one time or another on websites everywhere. Just remember, just because they're trendy and you can add them to your site, doesn't mean you should. Sometimes, a back-to-basics approach is what will stand out among all the sites that are absorbed in what's popular and trendy. Fads wear out, but clean, contemporary design will always be in style.
3. Your site has become cluttered and difficult to navigate- Even if you've stayed on the ball when it comes to updating your site, it's possible that it has become cluttered and filled to the brim with an overload of information. Keep in mind that a website is only doing its job if visitors are reading and benefiting from its information. Your products and services may be the best, but visitors won't find out if they don't read what's there. Content should be easy to find, relevant, and easy to read.
These are just 3 ways to make sure that your site has the impact it deserves and gets you the business you need. Modern, easy to read sites that don't make use of every single trend out there have a much bigger chance for success in the long run. Keeping your site inviting and useful will help to achieve the entire purpose of a website; growing your business, increasing sales, and promoting awareness of your brand.
The web design team at Urban Geko have years of experience that give them the insight to see through the dozens of trends and Internet clutter to develop a site that works wonders for your business. By utilizing the strategic thinkers and out-of-the-box creative minds at Urban Geko, your website will have the substance it needs to get noticed and bring in business.
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